Google Adwords & Adsense
These days, it comes as no surprise that nearly every online company has attempted to do keyword marketing or "pay-per-click" campaign on either Google Adwords or Yahoo Search Marketing (formerly Overture). The alarming statistic is how many companies have stopped their "pay-per-click" or cut way back because they are unable to make enough sales to cover the ever rising costs per keyword.Looking at Google's stock price, it's obvious that keyword marketing can and does payoff for a large number of companies. The problem is most don't have the knowledge or expertise to make keyword marketing convert at a rate that allows them to continue using the service, much less expanding on it. So they end up throwing a bunch of money to be #1 for a week or a month for an ultra competitive keyword only to end up spending a ton of money and not having many customers to show for it
Everyday I talk to new and prospective customers who are looking for professional help doing a keyword campaign that have all made the same 4 mistakes . If you avoid these 4 simple mistakes, you will be on your way to mastering Google Adwords.
First - Stop Bidding on the Wrong Keywords
Most people I talk to ended up bidding on keywords that aren't relevant to their site. As a surfer, there is nothing more annoying than doing a search, clicking on a link, and not finding what you're looking for. If you have an online store that only sells "oak furniture", don't waste your money and surfers time bidding on "pine furniture" and "mahogany furniture" just because they are similar and the Google keyword wizard recommends them to you. Focus on what you have and get creative. Try buying "oak chair" and "oak table" and other relevant keywords that describe what you sell and cost less.
Second - Don't be the Number One Keyword Listing
So many keyword campaigns I get handed have the site owner paying out the nose to be #1 for a high quality keyword. I'm not sure if it's just in our nature to be at the top or what, but in "pay-per-click" you should ideally be around the 3rd or 4th spot. I consider the top spot to be the "Kill Zone" because all the lookee-loo's will absolutely kill your conversion rate. So instead of paying $1.25 or $4.00 to be in the top spot, just throttle back and pay about half of what the top spot person is paying to have everyone look at their site but not not buy anything. If you move back, but still stay on the 1st page you will lower your "per-click" cost which will give you more margin. With the money you save, use it to bid on other keyword phrases to make up for volume loss.
Third - Add the Keyword Tracking Code
Google Adwords and Yahoo Search Marketing provide a snippet of code that you need to put on your site. Why? It will tell you exactly what you are spending on each keyword and when you get a sale from that keyword. It is flat out a must have if you're going to be spending any kind of money on paid search.
Let me show you an example: You spend $1,000 in the month of July on 64 different keywords on Google at an average of $0.25 per keyword that nets you 4,000 unique visitors. You also get 125 sales and make $1,250 in profit. All you really know is that you made more than you spent on marketing.
If you use the tracking code, you would also see a correlation of sales by keyword. So, you can discover which keywords are profitable and which aren't converting. With this additional knowledge, you can spend more on converting keywords and increase margin by avoiding dead keywords.
Fourth - Use Google Adsense to Sell Your Traffic
Since you probably won't be converting every potential customer that clicks on your Google Adword banner, you can offset your costs by selling them. Google Adsense determines relevant Adword banners to show on your site by predominant keywords. So if you have an Search Engine Optimization company like this one, Google Adsense would display related ads.
If a visitor to your site determines they don't want to buy what you have, they may see a relevant Adsense banner and click on it. Google Adsense pays you for every click-thru from your site. Here's an example of how Adsense will reduce your advertising costs: You get 1,534 visitors to your site in a month. Of the 1,534 visitors, you receive a 2.28% click rate (35 clicks) on your Adsense. Google then determines an eCPM (per 1,000 impressions) rate, which in this case is $10.48. You would receive $16.08 in Google Adsense revenue.
Google Adsense will really start to pay off once you get organic search engine traffic. It also works really well for subscription based sites or similar sites that have returning customers.
Google Adwords and Google Adsense Help
There are many ways that you can benefit from both Google Adwords and Google Adsense. For most web site owners, it just takes an initial setup to understand how it all flows. If you are looking to find a Google Adwords or Adsense company to do this for you, please give us the opportunity to talk to you about your needs. Preferred Position offers a very affordable Google Adwords and Google Adsense service.
article from : http://preferredposition.com/articles/master-google-adwords-adsense.html
Online surveys that pay
Online surveys that pay might seem to be a legend, but it is actually quite common for online survey companies to pay real money for people to do a simple task like filling up a survey. Because it is not a new thing for these companies to pay for surveys to be completed, it is definitely a legitimate offer.As consumers, we give valuable insight to marketing research companies which need to present consumer feedback and information in order to present the level of public awareness that their clients require. As a result, they are able to customize their products to better such different demographics of consumers
Apart from those companies, there are middlemen who try to sell you lists of different survey sites that pay you upon completion of your survey. Looking for good survey sites that pay well can be difficult, but with a good list, it immediately gives you a better idea on which survey sites will pay, and which won't.
Because many people have spent time doing these questionnaires, and even though it ranges from retirees to students, it is important that you seek advice on which company to sign up with. This could save you a lot of time and trouble.
You also might want to try looking into discussion forums that discuss which survey sites are paying well, and which don't. These forums are imperative, as it gives you first hand information on whichever company you are interested in signing up with.
However, the main thing you should be careful about is making sure that you submit your personal information to credible sites, compared to illegitimate sites which are just out to get your information and exploit it.
Once you have settled on a few decent companies to do surveys in exchange for payment, you should cooperate fully and support them by giving them well-answered questions that meet their standards and requirements, especially since they are giving you surveys that pay.
