Media Digital Online

Trik Jitu Menipu Pada Google Adsense

1. Melakukan Klik langsung

Ini salahsatu cara. Orang yang tidak mengetahui atau tidak punya keahlian tentang web server atau arsitektur jaringan. Dia melakukan klik pada iklan-iklan nya setiap kali ia mempunyai kesempatan. Baik sekali maupun ratusan kali. Mungkin menurut anda google tidak akan tahu, karna anda dipastikan tidak pernah membaca AdSense Program Policies dan Terms dan Conditions.

2. Menggunakan Anonymous Proxy

Untuk melakukannya anda harus mengetahui tentang cookies and IP address. Biasanya dilakukan dengan memakai anonymous proxy, google tidak akan bisa mengetahui keberadaan anda karna identitas proxy anda tersembunyi. Anda bisa menggunakan anonymizer / proxy websites or software khusus seperti (The Onion Router).

3. Klik Iklan dari Komputer yang berbeda

Anda mengetahui bahwa jika anda melakukan di computer yang sama, Google akan mendeteksi jika klik itu adalah berasal dari satu komputer. Maka anda bisa mencoba klik iklan anda pada banyak computer atau juga bisa merekrut teman anda, anggota keluarga, tetangga-tetangga, kucing-kucing anda, dan anjing anjing anda pada car ini dengan meminta mereka untuk klik di iklan-iklan adsense anda. ketika ia sedang menggunakan komputer-komputer pustaka, atau stasiun-kerja kantor nya. Atau dimana saja yang bukan berasal dari computer anda.

4. Klik dengan software khusus

Langkah yang berikutnya adalah memakai clickbots / click-bots. Ini adalah software khusus untuk klik di iklan-iklan AdSense. Perangkat ini akan menelusuri semua situs web anda, meng-klik di iklan-iklan setiap beberapa menit. Software ini akan menyembunyikan alamat protokol internet anda, seakan akan situs web anda sangat popular dengan traffic yang tinggi,

Blogging for Profit Using AdSense

This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger.com and AdSense.

The first obvious step is to find a niche. While it is possible to have a general interest blog, it may not be as profitable as targeting a specific subject (click here to read the logic behind targeted advertising).

Once you settled on a subject you like, its time to set up your blog. Blogger.com is great for beginners. Not only is it free (and free of ads, unlike most free hosting services), it has integrated support for AdSense (more on this later). For now, pick a suitable but catchy name and choose one of the pre-made designs
Of course, now you have to start making posts to your blog. There are two main types of posts. The most common type of content on blogs seems to be commentary plus a link to the actual news source or website of interest. Then there are original content posts which will have others link to you (much like you do in your commentary posts). Either way, make sure its interesting to have readers coming back.

Now its time to apply for Google's AdSense program. AdSense is a pay per click program which matches ads to the content of your page. Every time a visitor to your site clicks on one of these links, you receive a small amount of revenue (the minimum advertisers can bid for a link is $0.05, of which you receive a percentage. Many phrases can have bids as high as several dollars per click).

The content of your site determines what ads appear, and therefore how much you will ultimately make. The placement and appearance of ads, however, can have just as great an impact on how much you make.

There are a few tips for maximizing ad revenue. First, the appearance of the add itself is important. Google clearly labels all its units as advertising, but allows you to determine the colors of the links and the background. It is important that this match the look of your site. The more blatant an ad is, the more likely it is to turn off visitors. Just as important is the location of the ad units. They should appear on the top half of your page, and preferably on the left side. This insures the ad is viewed by most visitors.

Having covered the basics, its now time for you to experiment to discover what works best for your new blog. The best part is, it costs nothing to try.

Chris Rivers is a writer for www.ClickForDeals.net. Visit the site to learn more about maximizing profits through affiliate and pay per click programs. Articles appear on the site exclusively one week before they are syndicated.

Markus Finch - Top Sucsess Adsense Story

We have seen lots of websites and "gurus" showing how they earn their big bucks from ads program, I ask: Is their a real-life example who earn at least $100 a day on an individual website (not all your websites combined).

Do a search from Yahoo! answer:

One of the best success story with Adsense is Markus Finch, who operates the immensely popular online dating website PlentyofFish.com.

PlentyofFish.com's business model is different from the subscription based model used by the big online dating websites. Instead of subscriptions, Markus relies on advertising, specifically Google Adsense to derive income from his website. In a post at Webmasterworld.com, Markus reveals that he has earned $1 million from Adsense alone in 3 months, and the lessons he shares are:
1. Understand your traffic and how it could affect your keywords.
2. Create sites that will bring in repeat traffic.
3. Have your users create content and lots of it.
4. Do not enter markets with a lot of competition monitized via adsense.
5. Keep your site simple.
6. Learn from various forums and if people are not talking about your market, there is a good chance you will make money.

It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it. The amount you can earn will depend on the:

1. Responsiveness of audience to the ads = Users looking to book a travel to Spain comes to your site about tourist destinations in Spain is a site that will do well with Adsense as users are more likely to click on an ad about hotels in Spain. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement - check Google's heat map as they have tested where the best placements are
4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing - the big unknown in Adsense. No one knows how this actually works.

Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
from articleonlinedirectory.com

Apa Itu Google Adsense?

Publisher

Publisher adalah orang atau pemilik situs yang sudah bergabung dan memasang iklan AdSense di situs mereka.

Ad Units

Yang dimaksud dengan Ad Units adalah iklan AdSense itu sendiri. Ad Units terdiri dari beberapa jenis dan ukuran. Yang paling umum adalah jenis iklan teks. Pada saat pengunjung mengklik unit iklan ini, maka (jika sah) pemasang iklan akan mendapatkan pemasukan sesuai dengan nilai CPC-nya.

Link Units

Link Units hampir sama dengan Ad Units, hanya saja formatnya mirip dengan format menu yang biasa kita temui di situs-situs web. Yang membedakan Link Units dengan Ad Units adalah pada saat pengunjung meng-klik iklan ini, maka ia akan diarahkan pada halaman hasil pencarian di search engine Google. Publisher baru akan mendapatkan pemasukan apabila pengunjung mengklik salah satu Ad Unit yang ada di halaman tersebut. Pada prakteknya, Link Units terbukti menghasilkan pemasukan lebih banyak dibandingkan Ad Units biasa.

AdSense for Content

AdSense for Content adalah iklan AdSense yang dipasang di dalam suatu halaman. Iklan-iklan yang muncul adalah iklan-iklan yang berhubungan dengan isi halaman tersebut. Atau istilahnya menggunakan konsep kontekstual. Ad Units dan Link Units adalah yang termasuk dalam AdSense for Content ini.

Alternate Ads

Pada AdSense for Content, iklan tidak selalu muncul. Sebabnya antara lain bisa karena memang stok iklan yang berhubungan dengan isi situs sudah habis atau Google tidak dapat memperkirakan apa isi situs itu sebenarnya. Jika ini terjadi, secara default, yang ditampilkan adalah iklan layanan masyarakat atau sering dikenal dengan istilah PSA (Public Service Ads). Karena bertipe donasi, maka jika diklik, iklan ini tidak menghasilkan apa-apa bagi publisher. Untuk mengatasinya, Google memperbolehkan kita untuk memasang Alternate Ads atau iklan alternatif. Jika Ad Units yang dibuat telah diatur dengan menggunakan Alternate Ads, maka apabila Ad Units tersebut tidak dapat tampil, yang muncul adalah iklan alternatif yang telah diatur sebelumnya.

Channels

Channels adalah semacam label yang dapat diberikan pada Ad Units, Link Units, AdSense for Search, dan Referrals. Satu unit iklan dapat memiliki lebih dari satu lebih, dan sebaliknya, satu label dapat digunakan untuk lebih dari satu unit iklan. Di halaman laporan Google AdSense, hasil laporan akan dikelompokkan berdasarkan Channels, sehingga penggunaan Channels akan sangat memudahkan publisher untuk menganalisa performa AdSense mereka. Umumnya, publisher akan memberikan nama Channels yang sama pada unit-unit iklan yang ada di satu situs. Jika ingin lebih detail, sah-sah saja untuk memberikan nama Channels yang berbeda pada setiap unit iklan di masing-masing situs. Yang perlu diingat, maksimal jumlah Channels yang diperbolehkan saat ini adalah 200 kanal.

Page Impressions

Page Impressions adalah jumlah yang menunjukkan berapa kali halaman yang mengandung Ad Units dibuka oleh pengunjung. Nilainya tidak terpengaruh oleh kuantitas Ad Units yang ada di dalam halaman yang bersangkutan.

Clicks

Clicks adalah jumlah klik pada Ad Units milik publisher. Dalam halaman laporan AdSense, publisher dapat melihat total klik yang ia dapatkan, maupun berdasarkan Ad Units atau Channelnya.

CTR (Clickthrough Rate)

CTR adalah perbandingan dalam persen antara jumlah klik yang diterima suatu Ad Units dengan jumlah tampilan Ad Units tersebut. Misalnya, satu Ad Units yang ditampilkan 40 kali dan diklik 10 kali memiliki nilai CTR 25% (10:40).

CPC (Cost Per Click)

CPC adalah jumlah uang yang akan didapatkan oleh publisher apabila Ad Units tertentu diklik. Nilai CPC masing-masing Ad Units berbeda dan ditentukan oleh banyak faktor, termasuk performa dan kualitas situs milik publisher. Namun secara umum, nilai maksimal yang mungkin adalah 20% dari nilai tawaran dinamis yang ditawarkan oleh pemasang iklan.

eCPM (Effective CPM)

eCPM atau CPM (Cost Per Million) adalah hasil pembagian antara jumlah pendapatan publisher dengan jumlah impresi halaman (per 1.000) yang ia dapatkan dari iklan-iklannya. Sebagai contoh, publisher yang menghasilkan USD 200 dari 50.000 impressi akan memiliki nilai CPM sebesar USD 4 (USD 200 dibagi 50).

Kebijakan program AdSense

Meski program AdSense memberikan keuntungan yang besar, Google menetapkan aturan ketat untuk melindungi kepentingan semua pihak yang terlibat, termasuk pemasang iklan yang sering dirugikan oleh tindakan tidak terpuji pemilik situs anggota program AdSense. Beberapa larangan Google yang harus ditaati pemilik situs web atau blog peserta program AdSense adalah:

* Mengklik iklan yang ditampilkan situs milik sendiri, baik dengan cara manual atau dengan bantuan perangkat lunak khusus
* Dengan sengaja mendorong pengunjung situs untuk mengklik iklan yang ditampilkan, misalnya dengan kata-kata “klik iklan ini” atau “kunjungi halaman ini”
* Mengubah bentuk dan ukuran unit iklan yang telah ditentukan Google
* Membuat pranala langsung menuju halaman hasil pencarian AdSense untuk pencarian
* Mengisi secara otomatis kotak pencarian AdSense dengan katakunci tertentu
* Memanipulasi target iklan dengan katakunci tersembunyi atau dengan IFRAME
* Kode unit iklan AdSense harus ditempatkan langsung pada kode html Situs web tanpa perubahan. Pemilik situs tidak diperbolehkan mengubah kode AdSense dengan alasan apapun, misalnya dengan tujuan menampilkan hasil klik di jendela pop up atau mengalihkan target iklan.

Berapa Earning Adsense Blog Kamu..?

Dengan meningkatnya traffic blog kita tentu kita pengen lihat berapa penghasilan kita dari google adsense. Boleh percaya atau tidak saya menemukan sebuah web yang khusus menghitung penghasilan blog kita nama nya Adsensemetertunggu apa lagi cek deh earning kamu siapa tahu udah diatas $ 1000 jangan lupa sedekah ya

Google Adwords & Adsense

These days, it comes as no surprise that nearly every online company has attempted to do keyword marketing or "pay-per-click" campaign on either Google Adwords or Yahoo Search Marketing (formerly Overture). The alarming statistic is how many companies have stopped their "pay-per-click" or cut way back because they are unable to make enough sales to cover the ever rising costs per keyword.

Looking at Google's stock price, it's obvious that keyword marketing can and does payoff for a large number of companies. The problem is most don't have the knowledge or expertise to make keyword marketing convert at a rate that allows them to continue using the service, much less expanding on it. So they end up throwing a bunch of money to be #1 for a week or a month for an ultra competitive keyword only to end up spending a ton of money and not having many customers to show for it

Everyday I talk to new and prospective customers who are looking for professional help doing a keyword campaign that have all made the same 4 mistakes . If you avoid these 4 simple mistakes, you will be on your way to mastering Google Adwords.
First - Stop Bidding on the Wrong Keywords

Most people I talk to ended up bidding on keywords that aren't relevant to their site. As a surfer, there is nothing more annoying than doing a search, clicking on a link, and not finding what you're looking for. If you have an online store that only sells "oak furniture", don't waste your money and surfers time bidding on "pine furniture" and "mahogany furniture" just because they are similar and the Google keyword wizard recommends them to you. Focus on what you have and get creative. Try buying "oak chair" and "oak table" and other relevant keywords that describe what you sell and cost less.
Second - Don't be the Number One Keyword Listing

So many keyword campaigns I get handed have the site owner paying out the nose to be #1 for a high quality keyword. I'm not sure if it's just in our nature to be at the top or what, but in "pay-per-click" you should ideally be around the 3rd or 4th spot. I consider the top spot to be the "Kill Zone" because all the lookee-loo's will absolutely kill your conversion rate. So instead of paying $1.25 or $4.00 to be in the top spot, just throttle back and pay about half of what the top spot person is paying to have everyone look at their site but not not buy anything. If you move back, but still stay on the 1st page you will lower your "per-click" cost which will give you more margin. With the money you save, use it to bid on other keyword phrases to make up for volume loss.
Third - Add the Keyword Tracking Code

Google Adwords and Yahoo Search Marketing provide a snippet of code that you need to put on your site. Why? It will tell you exactly what you are spending on each keyword and when you get a sale from that keyword. It is flat out a must have if you're going to be spending any kind of money on paid search.

Let me show you an example: You spend $1,000 in the month of July on 64 different keywords on Google at an average of $0.25 per keyword that nets you 4,000 unique visitors. You also get 125 sales and make $1,250 in profit. All you really know is that you made more than you spent on marketing.

If you use the tracking code, you would also see a correlation of sales by keyword. So, you can discover which keywords are profitable and which aren't converting. With this additional knowledge, you can spend more on converting keywords and increase margin by avoiding dead keywords.
Fourth - Use Google Adsense to Sell Your Traffic

Since you probably won't be converting every potential customer that clicks on your Google Adword banner, you can offset your costs by selling them. Google Adsense determines relevant Adword banners to show on your site by predominant keywords. So if you have an Search Engine Optimization company like this one, Google Adsense would display related ads.

If a visitor to your site determines they don't want to buy what you have, they may see a relevant Adsense banner and click on it. Google Adsense pays you for every click-thru from your site. Here's an example of how Adsense will reduce your advertising costs: You get 1,534 visitors to your site in a month. Of the 1,534 visitors, you receive a 2.28% click rate (35 clicks) on your Adsense. Google then determines an eCPM (per 1,000 impressions) rate, which in this case is $10.48. You would receive $16.08 in Google Adsense revenue.

Google Adsense will really start to pay off once you get organic search engine traffic. It also works really well for subscription based sites or similar sites that have returning customers.
Google Adwords and Google Adsense Help

There are many ways that you can benefit from both Google Adwords and Google Adsense. For most web site owners, it just takes an initial setup to understand how it all flows. If you are looking to find a Google Adwords or Adsense company to do this for you, please give us the opportunity to talk to you about your needs. Preferred Position offers a very affordable Google Adwords and Google Adsense service.

article from : http://preferredposition.com/articles/master-google-adwords-adsense.html

Easy Tips to Make Big Money with Adsense

Unfortunately most websites do not optimize their potential to make the most money with adsense. The click through rates are so low that the income generated is almost negligible. However this can be fixed very quickly by making a few simple changes. Here are a few adsense optimization tips that can help to increase your overall earnings:

Tip 1: Put Ads above The Fold

The section of your website that is seen when the site first loads without having to scroll down is considered ‘above the fold’. This is an important part of your site since it gets plenty of attention. It is not necessary to flood this part with ads but rather you can subtly add a horizontal or vertical link unit mixed in with the rest of the content. maintaining a good ad to content ratio is important so never flood a site with just ads.
Tip 2: Use Well Recognized Link Colors

Blue is the standard for links on the internet. Try to make your site navigation links blue in color so that your adsense links can blend in with the rest of your site.

Tip 3: Use the 336x280 Ad Unit

This particular ad unit has a history of good performance as far as
click through rates are concerned so use it whenever you can.

Tip 4: Wrap Content around Ad Units

If you have a decent length article then consider using an html table and wrap the content around the ads. This should help to dramatically increase click through rates.

Tip 5: Use The Maximum Allowable Ads

The adsense program permits 3 ad units and 2 link units. If a page has enough content then be sure to use the maximum number of ads as long as your page does not develop the flea market syndrome which occurs with too much advertising and too little content. If there is an article over 800 words in length then you should be easily able to integrate the maximum allowable ads without turning off your website visitors.

Tip 6: Make The URL Color Black Or Grey

It may be best to make the url at the bottom of each ad either black or grey. This is because you want visitors to notice the headline which is created by advertisers to draw clicks so doing this places more focus on the headline of the ad.

The way to really make money with Google Adsense is to pick a niche that pays a good amount per click for each keyword. For example, the niche investments or lawyers or insurance can pay multiple dollars per click while a word such as cell phone adapter could pay 40 cents or less per click. By doing research before displaying adsense advertisements, you can save yourself not only a lot of time, but you can make a lot more money in the long run.

Webmasters also make the mistake of not displaying their adsense advertisements in those most appropriate places on their websites. Often, webmasters will not place the advertisement in a place where it is most likely to get clicked by a lurking visitor instead they will put it in the easiest place or at the bottom of their webpage. The average visitor will stay on a webpage for less than 15 seconds, so you need to be sure that anything on your webpage that is put their to make money is being put in front of the visitor quickly.

Every time you go to a webpage with advertisements on it, whether or not they are textual ads or banner advertisements, chances are they originated from Google Adsense. Google is basically the middle man between advertisers and webmasters. An advertiser will come to Google and say I’d like to display my dog food advertisement on any webpage related to dogs and I’m willing to pay $.38 for each click you can get me.Now, webmasters flock in and display these advertisements while trying to gather as much traffic and clicks as possible. The clicks turn into money and everyone is happy.

The reason why Google Adsense is so popular is because of its ease of use and how quickly one can make money using it. There’s virtually no restrictions as to who can display advertisements and the payments are always guaranteed.

Tip 7: Draw Relevant Ads

It is important to use adsense in niches that are advertiser heavy otherwise you will not get relevant ads. Also make sure each page is optimized properly with proper keyword meta tags, description meta tags and keyword rich title tags. Also make the url of the page keyword rich also to increase the chances of getting the most relevant ads.

How to Make Money with AdSense Using Viral Marketing

Viral marketing is definitely a powerful Internet phenomenon. However, it can be harnessed to help you make money with AdSense in at least three unique ways.Most people who have more than a passing knowledge of Web 2.0 technology understand the magic of viral marketing very well. What they may not know, however, is how to harness that immense power in order to make money with AdSense. Here are some suggestions.


Use Your Email

One of the cleverest uses of viral marketing has always been the Hotmail example. Users of the free email service had messages asking recipients to sign up for accounts at hotmail. As a result, their sign-up message would be spread to millions and millions of people all around the world. The result was an increase in registered hotmail users and indisputable proof that viral marketing could be a powerful too.

If you want to make money with AdSense, you can do something similar. Create some type of site that requires registration and use this for your AdSense ads. For example, you might have people register to receive something for free, such as a newsletter subscription or a free ebook. Mention the site in the signature of every one of your emails. When people go to register, they will be on the same page as your AdSense ads. That’s one way to make money with AdSense.

Use YouTube

YouTube has become one of the biggest phenomena to hit the Internet ever. It’s also a great tool for viral marketing because those great videos can be spread and shared with millions of people quickly and easily. Plus, most people don’t consider receiving a YouTube link to be spam (since they are normally sent by people who know them) so it’s more likely to be viewed than other types of links.

To make money with AdSense this way, create a fun and creative video that is going to capture the attention of your audience but which may also be relevant to whatever your site is about. Put the spot on YouTube and incorporate your URL into the clip with a message such as “To see more” or “For more information on this clip.”

Use Your Friends

Social networking has also really taken off in recent years. If you want to make money with AdSense, you can use this trend to your benefit as well. Most social networking sites have a way of compiling your friends. While some of these people may be legitimate acquaintances, the rest probably are not.

Put together some type of email message that would be appealing to a large number of the friends. Maybe the email could direct them to a fun site full of quizzes or movie trivia. Then you have that material on your website along with your AdSense ads. As a result, your site gets more traffic and many of those visitors will be likely to click on the ads to earn you revenue.

Other Tips

No matter which of the viral marketing idea you use above to make money with AdSenseFree Web Content, be sure to test it carefully first to make sure it will work as you desire.

Tips Adsense for Bloggers

How do you make money from the Google Adsense Program? What AdSense Tips can you share with us? I have been asked this question so many times in the past few weeks that I thought I should write something on the topic. It seems increasingly bloggers want to try to cover their hosting and ISP costs with some revenue from their blog - and increasingly they’re doing it and are able to make a few (or quite a lot) dollars on the side. Many are turning to Google’s Adsense program.

Covering costs of my Digital Photography Blog is why I originally signed up with Google Adsense - blogging can get expensive when you have high levels of traffic and a lot of pages
Whilst the agreement you sign with Google stresses that you are not allowed to give specific information about your earnings from the program I can say that I’m glad I’ve signed up because its well and truly covered my costs - and then some. In fact I think its quite feasible to expect that Adsense coupled with other strategies for making money from Blogging could quite easily generate a decent living. It takes time and hard work, but I think its very doable. (Update: Since writing this series I’ve revealed that I am now looking at making over a six figure income this year in 2005 from blogging).

So how do I make money from Google Adsense? Let me share some AdSense Tips that heve helped me.
This will be the first in a series of posts on this topic. Let me say up front I’m no expert - there are a lot of people out there making a lot more money than I am using Adsense - however most of them are not telling their secrets - well not for free anyway. I’ve got no secrets to hide and am willing to share what I’ve learnt since I signed up for the program 8 months ago. If you want a REAL expert’s opinion on Adsense I’d recommend buying Joel Comm’s What Google Never Told You About Making Money with Adsense E-Book. Joel earns $15,000 per month from Adsense and has some good things to share.

I know some bloggers are put off or offended by the idea of making money from blogging so I’ll try not to let these posts dominate my blog - however if you are not interested in the topic, simply skip over these posts.I am going to assume a few things in this series to cut down the amount of introductory comments I have to make. Here is what I am assuming:
You have a blog. Whilst most of the following tips will apply to other types of websites I run Adsense on blogs and will speak from that experience.

Tekhnik Tingkatkan Dollar Adsense Anda dengan High Paying Keywords

Bagi anda para pemula di adsense, jika telah mengikuti langkah-langkah yang disebutkan dalam tiga artikel saya sebelumnya (adsense, niche, dan adwords), berarti sekarang anda sudah punya sebuah web atau blog yang sudah ditempelin iklan adsense. Ibarat jualan toko sudah jadi, sekarang tinggal mencari pembeli, atau traffic situs anda. Ada banyak cara untuk meningkatkan traffic, seperti dari search engine, forum, komunitas, mailing list, ezine publishing, pay per click advertising dan lain-lain. Namun sebelum mempromosikan situs anda, ada baiknya dilihat lagi tema atau niche situs anda, apakah kata kunci di situs termasuk kata kunci yang dibayar tinggi atau high paying keywords (HPK) atau tidak, agar aktivitas promosi anda tidak sia-sia dan bisa menghasilkan income yang berarti.

Catatan : Tulisan ini dalam konteks jika tipe situs anda adalah tipe marketer yang menyediakan informasi yang dibutuhkan sesuai dengan tuntutan market, bukan berdasarkan pada hobi atau keahlian anda.

High Paying Keywords (HPK) adalah kata-kata kunci yang mempunyai nilai pay per click (PPC) yang tinggi, tentu setiap adsenser ingin iklan yang muncul di situsnya mempunyai nilai PPC yang tinggi, bagaimana cara agar iklan HPK ini muncul, ya tentu saja dengan membuat situs dengan tema / niche High Paying Keyword. Berapa sih nilai keyword yang bisa disebut HPK? Itu sih relative, tapi menurut saya keyword dengan nilai PPC lebih besar dari 10 dolar per klik sudah termasuk HPK
Untuk ilustrasi lebih jauh, contohnya sebagai berikut : Misalkan anda mempunyai dua buah situs, misalkan situs pertama dengan topic A yang mempunyai nilai PPC rata-rata 1 dolar per klik, sedangkan situs kedua dengan topic B mempunyai nilai PPC yang termasuk HPK dengan nilai 12 dolar per klik. Untuk mempromosikan situs , usaha yang anda keluarkan sama (kalaupun beda pasti tidak terlalu jauh), dan diakhir bulan hasil klik yang anda dapatkan kutang lebih sama, misalkan 100 klik untuk kedua situs. Berapa pendapatan masing-masing situs ? situs pertama dengan topic A dapat 1 dolar dikali 100, sama dengan 100 dolar, situs kedua dengan topic B yang bernilai HPK dapat 12 dolar kali 100, sama dengan 1200 dolar, jauh sekali kan bedanya?. Bisa diibaratkan seperti manajer di Indonesia dan Amerika yang bekerja di sebuah perusahaan sama, mempunyai posisi dan pekerjaan yang sama, kemampuan sama, tapi gajinya beda, karena yang di Amerika mempunyai nilai High Paying Keywords J….

Pertanyaan selanjutnya, bagaimana menemukan high paying keywords? Ini memang susah-susah gampang, untuk mengetahuinya anda perlu melakukan trial di Google Adwords ( lihat artikel adwords sebelumnya untuk mengetahui cara membuat account), masukkan satu keyword dan cek berapa PPC-nya., dari pengalaman, kata-kata yang termasuk HPK adalah keyword di bidang keuangan seperti insurance, loan dan frasa-frasanya ( auto insurance, home loan, etc, silahkan dikembangkan lagi dengan tools di adwords), atau yang berhubungan dengan internet sendiri, seperti domain name, server hosting, pay per click, search engine marketing dan sejenisnya.

OK, sekarang jika anda sudah menemukan keyword yang bernilai HPK, sebelum mengimplementasikannya, ada satu test atau pengecekan lagi yang perlu dilakukan, yaitu apakah iklan yang ditampilkan relevan dengan HPK yang anda bidik?. Ini sanagt perlu, karena meskipun situs anda mempunyatema yang sesuai dengan HPK, tetapi iklan yang kelaur tidak relevan dengan HPK, ya sama saja sia-sia. Sebagai contoh coba bandingkan dua website berikut http://ppcsem.blogspot.com/ dan http://insurance-guide.blogspot.com/ . Kedua situs tersebut mempunyai High Paying Keywords, yang pertama situs dengan topic pay per click dan search engine marketing, yang kedua tentang insurance. Coba perhatikan iklan yang keluar dari situs diatas. Yang pertama , iklan Ads by Google yang ditampilkan sejalan atau relevan dengan isi website , artinya isi situs berhasil mencapai target, sedangkan yang kedua kurang sejalan atau ada yang tidak relevan, , padahal umur situs http://ppcsem.blogspot.com/ lebih pendek dari http://insurance-guide.blogspot.com/ ,dan artikelnya lebih sedikit, kenapa situs yang kedua tidak menghasilkan iklan yang relevan? Karena keywords insurance meskipun termasuk HPK, dia tidak bernilai global, maksudnya para pengiklan insurance hanya mau iklannya muncul di Negara tertentu saja, misalkan amerika atau eropa, tidak di seluruh dunia, karena kebutuhan untuk produk insurance belum merata secara global. Sedangkan untuk keyword pay per click, merupakan HPK yang bernilai global, dan targetnya bisa berlaku di seluruh dunia.

Jadi, kesimpulannya, jika situs anda bertipe marketer penyedia informasi, pilihlah topic yang mempunyai High Paying Keyword, setelah mendapatkan HPK, lakukan tes dan seleksi, pilih HPK yang bernilai global, sehingga iklan yang keluar di situs anda juga bernilai tinggi